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Custom Propel

Khoo Seller were from the start and continue to be a breath of fresh air for Custom Propel! We were introduced by a mutual colleague when our website designer really let us down on our build. Khoo Seller took on our project without hesitation and guided us through the process of designing and building a platform that was above and beyond our expectations.

Their continued support for us is invaluable and the whole team are incredibly knowledgeable in every area, including design, technical, troubleshooting and rectification of inevitable errors on our part.

As a business, the Khoo Seller platform suits us perfectly and means we are able (without prior experience) to edit and re-design elements of our website with ease and without delay. We use many functions that are available to us, namely the stock inventory, payment integrations, order & customer management and product listing pages, to name a few.

We have many long term goals as a small business, and we know that Khoo Seller and the team will be with us throughout that period and we simply cannot imagine working with anyone else.

Ric Syphas, Custom Propel® Ltd
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Custom Propel benefits from: 


  • Branded B2C Website
  • Variants
  • Filter Search via Attributes
  • Discount Vouchers and Mulibuys
  • Fully Automated Sales Order Processing
  • Integrated with Xero
  • Instagram Shop that Integrates with Website
  • A bespoke, responsive website design that reflects's their high-quality products
  • Full product range online
  • Filtered Search 
  • Related Items
  • Brand Ambassadors area
  • Wheelchair consultancy area

The Business

Custom Propel Ltd was born out of a belief that life for people using wheelchairs should be fun, practical and as functional as possible, and that everyone deserves to look good! They have a high quality range of products that are tested to their limits daily by their customers.

In conjunction with their product range, they offer an independent wheelchair and seating consultancy. This helps wheelchair users to find the correct mobility products which are best for them.

The Challenge

Custom Propel came to us having been let down by a previous design company. They urgently needed an ecommerce website building because they had a launch date announced for their business launch and the site needed to be ready.

The KhooSeller Solution

We were provided with a strong brand document and working closely with an associate designer we were able to build a highly branded and functional website where UX was key. This was turned around quickly and training was given to the team at Custom Propel so they could edit and manage their own site.

It was essential that web visitors could find products quickly. The site wide search was added because it is perfect for immediate access to products and information.

Product attributes were created so that customers can easily drill down to find the product that they want. Once attributes are made these are simple to add to each product. Variants were also needed because many of the items that Custom Propel sell are clothing in different colours. Again once sets of variants are created these are simple to add to a product.

 As a  new business Custom Propel wanted to focus on selling and raising its profile. Therefore it was essential that the sales ordering process was automated and seamless. Inventory management ensured that only items in stock were available and related items helped with up-selling.

We have supported Custom Propel as their business has grown and been on hand to answer questions on all aspects of online selling. It is exciting to be part of this amazing company's journey, and we expect to see great things for Custom Propel as they increase their market reach.

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laptop and mobile showing Custom Propel responsive website design
iPad showing Custom Propel responsive product page design