Marketing with Personalisation
"48% of consumers spend more when their eCommerce shopping experience is personalised", "90% of marketers believe that personalisation is the future of eCommerce" and "74% of consumers get frustrated when content has nothing to do with them." - Smart Insights.
Types of online personalisation
User Generated
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What does it mean to be personalised and for small businesses how can you increase sales by building elements of personalisation into your website experience?
- Personalised Products
Best practice for personalised products
Examples of ability to personalise / customise
- Personalised User journey
Best practice for users products - make as personal as possible
Retailer vs Consumer -
- Personalised Comms
Again, more personal is better but how do you get this?!!
Screenshots of personalised emails - Abandoned cart, marketing emails, review emails etc.
- Personalised Support
Live Chat // Real people