Old Uxonians' New Website Instant Hit with Alumni
KhooSeller's software is ideally placed to help associations to have an easy to manage and affordable website. What sets us apart though is our ability to understand our clients, and translate that into a successful online presence.
The Old Uxonians Association is made up of former pupils of Bishopshalt School in Hillingdon, Middlesex. Run by volunteers, Old Uxonians wanted a website that was engaging, encouraged alumni to join, and had a Members only area for photographs and newsletters. We were approached by Judy Whitehouse, the Association's Newsletter Editor, who had seen our work and wanted a website that was simple to edit.
How we helped the Old Uxonians
After chatting with Judy we had a clear idea of what was needed to create the website.
Fortunately the Association wanted to have a website that was in-keeping with Bishopshalt School's site, and so this influenced the design of the site in terms of colours and fonts. We were also asked to write content for the home page, and we were acutely aware that our written copy had to be accurate and more formal than normal web copy because of the target demographic.
Working with Judy and the Association we quickly identified that the Association was keen to have new members and more donations. However, the site had to have a warm and welcoming feel to engage with past pupils quickly.
By creating the copy "Reconnect with friends and memories" we felt that immediately alumni would know what the site was about, and would see the benefit of joining.
We put sections in on the home page that clearly identified the purpose of the Association, and had calls to action throughout encouraging past pupils to become members.
The Members' area was created so that Old Uxonians could upload photos and newsletters. The photos all had captions and we worked with the Association to meet their needs.
We created a simple page for former pupils to join the Association, and added in the appropriate links.
A mixture of stock and the school's photos were used to make sure that the site looked modern as well as immediately recognisable as Bishophalt School's alumini's site.
We also provided training so that the Association could maintain their own site, and of course we are always on hand to help them, as we do for all our clients.
Old Uxonian Association's Feedback
"Putting together a web site can be a daunting prospect, and this was the position our old school alumni association were in. You sort of know what you want but you find it hard to describe.
This is where Khoo Seller were brilliant for us. They lead us step by step through identifying our main information areas, finding suitable photographs and placing just the right amount of text. They asked questions to find out what sort of an organisation we were and then really got to the heart of our association and its culture by designing a web site that looks both dignified and very professional.
They also helped put together the start of our Members Only area, which is password protected and which will ultimately contain our archive material. With the help of training and the user documentation supplied we are now able to update and maintain this area ourselves without any problems.
We announced the site through Facebook 2 days ago and since then we have had 8 new members and a donation, so we count this a huge success.
We would like to thank Khoo Seller for all their obvious skills, knowledge and experience and for their helpful advice along the way."
Judy Whitehouse - The Old Uxonians Association
The Old Uxonians' website benefitted from a strong design, good copy, and well placed calls to action. The Members Only area is easy to maintain and will provide an area for Old Uxonians to reconnect with memories and friends.
If you need a website for your association or charity please get in touch.